The Passion of a Brand Strategist
Allan Kruse is one of the leading Danish brand strategists and co-founder of Spandet, a taskforce within fashion and lifestyle industries. Working primarily with branding, retail...
Tag : Shrink-to-fit
Edwin Vintage and Overworks Factory
The consumers’ brand awareness of Edwin arguably exceeds the sales figures. It’s still a niche brand but with a huge potential that speaks to denim connoisseurs...
1944 S501XX: 4 Months of Wear
In this 4 month-update on the 1944 S501XX of our Levi’s Vintage Clothing Wear & Tear Project we get to meet a new side of...
Brand Profile: Indigofera Prima Jeans
“A small brand with big ideas,” Indigofera Prima Jeans is pure dedication to quality, detail, and craftmansship with disregard of what’s in fashion. Even though...
The Rebellious Athlete
Our good friend, Olympic star and participant in the Levi’s Vintage Clothing Wear & Tear Project, Jan Ø. Jørgensen brings you this little update on...
Levi’s Vintage Clothing 1954 501ZXX
The year is 1954. Marilyn Monroe just married Joe DiMaggio, Bill Haley & The Comets pioneered rock ‘n’ roll with their version of “Rock Around...
Brand Profile: Big John
Being the first to do something will always have some kind of special value. First-mover advantages are well-known selling propositions in the denim industry, and...
The Hockey Player and the 1955 501XX
The introduction to the 1955 501XX of our Wear & Tear Project is slightly complicated. Originally it was meant to be worn in by yours truly, but...
Buying LVC 1954 501ZXX Shrink-to-Fit: How To Find the Perfect Size
If you're a denim lover, NYC has probably found it's way to the top of your favourite must-go-to List. Here's a travelog from the Rope...
The Biker and the 1947 501XX
One of the most important parametres for choosing the participants for our Levi’s Vintage Clothing Wear & Tear Project was to get people with different...