Few shops like Amsterdam’s Tenue de Nîmes master the balance of combining high street fashion with denim purity. The two owners’ originality, sincerity and enthusiasm is what...
Ruedi Karrer is probably the single most knowledgable enthusiast and collector in the denim business. Since his childhood in the Swiss mountains of the early...
Last week I had the pleasure of meeting Rey Gautier, creative director for Edwin Europe, and while we were talking about the Japanese collections and...
The consumers’ brand awareness of Edwin arguably exceeds the sales figures. It’s still a niche brand but with a huge potential that speaks to denim connoisseurs...
Being the first to do something will always have some kind of special value. First-mover advantages are well-known selling propositions in the denim industry, and...
Tradeshows always make people bring out their best denim. This article is a small selection of some of the most beautiful authentically worn in jeans at...