The Story of The Man Behind the Brand: Levi Strauss
Rope Dye explores the myths and legends of Levi Strauss, the man behind the most iconic pieces of clothing in history: the five pocket blue...
Tag : Levi’s
Levi’s As the New ‘Brand America’
The “Ready to Work”-campaign is a sign of Levi’s attempting to detach its brand from some of the values typically associated with America. The campaign...
Double Stitching
Also called ‘twin needle’, this is a method that is used to create perfectly parallel seams – often used to make seams more durable. Double...