Category : Glossary
Logo Type Button
The (bachelor) button on a button-fly pair of jeans that contains the brand’s logo or name. Introduced after the anonymous ‘doughnut button’ that used to...
Leg Opening
The openings at the bottom of all pairs of (denim) pants. The width of it varies per brand and model. Source: Nouvelle de Nîmes Nº 5:...
Leather Label
A rectangular label made of real or imitation leather or paper, usually sewn to the waistband above the right-back pocket. The label was first used...
Launderette
This refers to a world famous scene of a Levi’s commercial that relaunched basics in 1985. It featured teen idol Nick Kamen who took off...