The “Ready to Work”-campaign is a sign of Levi’s attempting to detach its brand from some of the values typically associated with America. The campaign
To many denim enthusiasts, the value creation of a brand is heavily influenced by the historical roots and the storytelling of the company behind the brand. This does
The zipper was invented in 1893 and perfected in 1913. Originally it was called the hookless fastener. After sanforization of denim fabrics became institutionalized, the