During the process of wearing a pair of jeans, the fabric around the knee area gets repeatedly scrunched with friction, which creates fading patterns that
Style of jeans especially popular in the 1960s and early 1970s. It featured a low waist and tight fit, which inspired the nickname. Source: Nouvelle de
Just like labels, tabs and back pocket flashers, hangtags are another way for brands to communicate their philosophy and the specifics of their products. They ‘hang’