Alexander is a Swedish PR officer, engulfed by the denim community. He’s driven by a thirst for knowledge about denim and the culture surrounding it. By joining the squad of Rope Dye he wants to share his journey and open new interesting doors. You can find more of Alexander’s denim escapades on his personal blog and Instagram.
SOLO Sweden After one very active year as a denim reporter, I’ve often heard the Swedish store chain SOLO mentioned. Until recently I had not set foot inside...