Rope Dye Crafted Goods
Shop

Shop Review: SOLO

SOLO Sweden

After one very active year as a denim reporter, I’ve often heard the Swedish store chain SOLO mentioned. Until recently I had not set foot inside one myself, but I had an expectation of what it would be like, and let’s just say it was met. I only visited one of the “mothershops” on Norrmalmstorg in central Stockholm, but in this review I will project my observations to the other stores. SOLO is stuffed to the brim with an overwhelming supply of goods, and apparently this sales strategy works. You can question the aesthetics of it and the shops are somewhat hodgepodges, but the fact is that SOLO is a success, and they truly know how to sell jeans.

Since 2007, SOLO has been part of the Norwegian Varner Group, which also owns chains like Dressmann and Carlings, and it is notoriously know for it’s sense of profitability. But looking beyond the capitalistic value of Varner, you cannot question the professionalism of employees at the SOLO shops. The general denim knowledge of the staff in undoubtedly one of the highest in Sweden (excluding the few independent denim store), and hatched from the shop on Norrmalmstorg are prominent folks on the nordic denim scene like Nils Schéle, Scandinavian sales manager of Levi’s Vintage Clothing and Frippe Person, with an equal title for Wrangler. Now, lean back and enjoy this visual tour of the shop.

Well hidden in the corner you find Levi’s Vintage Clothing. Even though I knew that the shop stocked the brand, it somehow came as a surprise, you’re simply just not used to seeing the goods inside this kind of store. But based on the number of article, the brand must be doing rather well. In addition to the vintage goods from Levi’s, SOLO carries brands like Acne, Denim Demon, Edwin, Levi’s Red Tab, Lee 101, Nudie, Neuw, Our Legacy, Denim & Supply, Wrangler, Replay, Diesel, and of course their very own Emmett jeans. The latter you’ll soon be able to read more about here on Denimhunter.

This is what you should look for. Contact information of the shop:

Smålandsgatan 20, 111 46 Stockholm, Sweden

Review by Thomas Bojer.

Related posts

Tenue de Nîmes

Editorial | Marc

Berlin’s Denim Mecca Burg&Schild Opens Online Store

Matt Wilson

Win a Pair of Jeans From Meadow

Editorial | Marc

31 comments

Avatar
Jebrel Canacan June 4, 2013 at 19:13

nice pants,clothes, jackets etc,, i like it so much, all my brand are their,may i know the exact address? thanks

Avatar
Jebrel Canacan June 4, 2013 at 19:18

please contact me 085702404263

Avatar
Jebrel Canacan June 4, 2013 at 19:15

i like the place and shop, simple, i hope i can go there

Avatar
Asavnt December 31, 2023 at 19:59

best allergy pill different types of allergy medicine allergy over the counter drugs

Avatar
sklep online March 22, 2024 at 01:11

Wow, amazing weblog structure! How long have you ever been blogging for?
you make running a blog glance easy. The whole glance of your
site is fantastic, let alone the content material!

You can see similar here e-commerce

Avatar
ecommerce March 22, 2024 at 05:03

No matter if some one searches for his vital thing, therefore he/she needs to
be available that in detail, so that thing is maintained over here.
I saw similar here: Sklep internetowy

Avatar
ecommerce March 24, 2024 at 16:09

Good day! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to
get my blog to rank for some targeted keywords but I’m not seeing very good success.

If you know of any please share. Appreciate it! You can read similar art here:
Najlepszy sklep

Avatar
Analytics and social research March 24, 2024 at 20:53

It’s very interesting! If you need help, look here: ARA Agency

Avatar
Backlinks List April 3, 2024 at 15:16

Good day! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
If you know of any please share. Cheers! I saw similar article here:
AA List

Avatar
vpn coupon code 2024 April 6, 2024 at 09:22

I delight in, cause I found just what I was taking a look for.
You have ended my four day lengthy hunt! God Bless you man. Have a nice day.

Bye

Feel free to surf to my homepage :: vpn coupon code 2024

Avatar
vpn coupon code 2024 April 8, 2024 at 02:21

I’m curious to find out what blog platform you have been working
with? I’m having some minor security issues with my latest blog and
I would like to find something more safeguarded.
Do you have any suggestions?

Also visit my blog post … vpn coupon code 2024

Avatar
Williamlef April 20, 2024 at 11:43

buy prescription drugs from india http://indiaph24.store/# india online pharmacy
best online pharmacy india

Avatar
FloydSuige April 20, 2024 at 19:04

medicine in mexico pharmacies: cheapest mexico drugs – mexican pharmacy

Avatar
RickyAparf April 25, 2024 at 20:03

buying from online mexican pharmacy mexico pharmacy mexican pharmacy

Avatar
Marcelpag April 25, 2024 at 21:54

http://canadaph24.pro/# canadian pharmacy world

Avatar
JustinFex April 26, 2024 at 00:04

reputable indian online pharmacy https://indiaph24.store/# top 10 pharmacies in india
india pharmacy

Avatar
Pedroencab April 26, 2024 at 00:35

reputable mexican pharmacies online: cheapest mexico drugs – mexico drug stores pharmacies

Avatar
MichaelNor April 26, 2024 at 01:12

http://mexicoph24.life/# mexico drug stores pharmacies

Avatar
RickyAparf April 26, 2024 at 02:42

indian pharmacy indian pharmacy fast delivery top online pharmacy india

Avatar
DavidBok April 26, 2024 at 08:48

Abortion pills online cytotec abortion pill п»їcytotec pills online

Avatar
RandallOrete April 26, 2024 at 11:03

antibiotics cipro: buy cipro – cipro 500mg best prices

Avatar
Williamnon April 26, 2024 at 11:54

https://nolvadex.life/# tamoxifenworld

Avatar
DavidBok April 26, 2024 at 15:24

buy cytotec in usa Misoprostol 200 mg buy online buy cytotec pills online cheap

Avatar
RonaldBit April 26, 2024 at 18:22
Avatar
RandallOrete April 26, 2024 at 20:30

Abortion pills online: purchase cytotec – buy cytotec over the counter

Avatar
Williamnon April 26, 2024 at 21:02
Avatar
DavidBok April 26, 2024 at 22:36

prinivil cost lisinopril 5 mg canada lisinopril 20 mg pill

Avatar
RandallOrete April 27, 2024 at 04:36

does tamoxifen cause joint pain: how does tamoxifen work – tamoxifen lawsuit

Avatar
DavidBok April 27, 2024 at 04:44

п»їcipro generic buy generic ciprofloxacin ciprofloxacin 500mg buy online

Avatar
Williamnon April 27, 2024 at 04:55

http://cytotec.club/# buy cytotec over the counter

Avatar
RonaldBit April 27, 2024 at 07:10

http://cytotec.club/# cytotec abortion pill

Leave a Comment