The branding patch is most commonly placed along the waistband above the right pocket at the back of the jeans. It’s usually made of leather or ‘leather-like’ cardboard. Originally the main purpose of the patch was to inform customers of the strength of the product and to help them identify the brand. Levi’s introduced their famous Two House leather patch in 1886 using symbolism in stead of words to help illiterate and foreign customer understand the message. It may very well have been common for workwear manufacturers to use similar patches in the early days of jeans.
Editorial | Marc
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